# Flash Fulfillment (FFM) — full reference

> E-commerce warehousing and fulfillment provider operating a six-country warehouse network in Southeast Asia. Part of Flash Group. Founded 2017.

## Identity

- Legal / brand name: Flash Fulfillment
- Common abbreviation: FFM
- Parent group: Flash Group
- Sibling brand: Flash Express (last-mile delivery); FFM partners with it for integrated warehousing plus delivery
- Founded: 2017
- Business model: directly-operated warehouses, not brokered capacity
- Website: https://www.flashfulfillment.co.th

## Who it serves

Cross-border e-commerce sellers, brands, and marketplace merchants selling into Southeast Asia. B2B only — FFM does not sell to consumers.

Marketplace coverage: Shopee, Lazada, TikTok Shop, Tokopedia. FFM is a certified warehouse service provider for Shopee, Lazada and TikTok Shop.

## Warehouse network

Six countries: Thailand, Malaysia, the Philippines, Vietnam, Indonesia, Singapore.
A forward warehouse in Guangzhou, China supports outbound cross-border flows.

- Total warehouse space: 130,000+ sqm
- Sellers served: 5,000+
- Operating hours: 365 x 24H
- Warehouses: 15 across the network
- Daily order volume across Southeast Asia: 300,000 orders per day in normal operation, rising to 700,000 per day during major sale campaigns
- Storage capacity, Thailand: 50,000 sqm. No SKU count limit.

#### Thailand — 5 warehouses

- Automated (AGV) warehouse — 16,000 sqm, peak 20,000 orders per shift; described as the largest AGV robot warehouse in Southeast Asia, with software and hardware support from the CAINIAO and Flash R&D teams
- Standard e-commerce warehouse — over 14,000 sqm on a single site, peak 20,000 orders per shift
- Live-streaming warehouse — processes designed around the order structure and volume spikes of live-commerce
- Returns warehouse — over 2,000 sqm, peak 3,000 orders per shift, integrated with Flash Express courier routing for end-to-end package tracking
- Distribution warehouse — located inside a Flash Express sorting centre, for sellers who want warehousing and delivery in one place

#### Philippines — 1 warehouse

- 18,677 sqm, operating since September 2021, a 40-minute drive from Manila, over 100 staff

#### Malaysia — 1 warehouse

- over 14,000 sqm, near the port and close to Kuala Lumpur

#### Singapore — 1 warehouse

- PANDAN warehouse — 2,000 sqm storage area, near the port

#### Indonesia — 5 warehouses

- Java warehouse — 23,000 sqm
- Bali warehouse — 2,000 sqm
- Sulawesi warehouse
- Kalimantan warehouse
- Maluku warehouse
- Receiving and dispatch operate 365 days a year. Only compliant business is handled — Legal Import Clearance, Tax Paid, SNI, BPOM and Postel certification as applicable

#### Vietnam — 2 warehouses

- Ho Chi Minh City and Hanoi, covering the southern and northern ends of the country, combined area close to 20,000 sqm

## Service catalogue

- One-piece dropshipping (order-level pick, pack and ship)
- First-leg transportation (origin to destination-country warehouse)
- Receiving and quality control
- Cross-border package consolidation
- Returns receiving
- Order and label replacement
- Assembly and disassembly
- Cross-border returns
- Returned packages kept unopened

### Service detail

- **One-piece dropshipping (order-level pick, pack and ship)** — Stock sits in the destination country and each marketplace order is picked, packed and handed to the courier without the seller touching it. Applies once you hold local inventory; the seller only manages replenishment. Charged per order with one item included.

- **First-leg transportation (origin to destination-country warehouse)** — Moves goods in bulk from origin to the destination-country warehouse before any customer order exists. Specifically: cross-border transport by sea or by land, plus customs clearance — export handling, cross-border leg, import clearance, delivery into the warehouse. Air freight is not part of this service. Minimum shipment is 1 CBM and the tax rate is 0. Sellers may arrange it themselves or hand it to us; handing it over keeps first-leg and inbound on one chain so fault is easier to place when something goes wrong.

- **Receiving and quality control** — Inbound sorting by SKU against the delivery note, PDA count verification, roughly 3% sampling for outer-packaging and appearance defects, product data capture (dimensions, weight, photo, packing spec) and put-away. Count discrepancies must be raised the same day the goods are received, otherwise the counted quantity stands.

- **Cross-border package consolidation** — Combines multiple items or shipments into one outbound parcel to cut per-parcel delivery cost. Applies where the buyer orders several SKUs or where multiple inbound shipments serve one destination.

- **Returns receiving** — Returned parcels are logged on arrival, matched to the original order by tracking number, unpacked and inspected, then restocked as sellable or quarantined. If no return order was created in advance, the seller claims the parcel by tracking number in the system before restocking.

- **Order and label replacement** — Reprints and re-applies courier labels or barcodes when the original is wrong, damaged or unreadable, so a parcel does not have to be sent back for a labelling error. Barcode stock is provided by the warehouse; sellers may supply their own.

- **Assembly and disassembly** — Combines several SKUs into a bundle with its own new SKU, or breaks a bundle back into components. Used for promotional sets and gift packs; charged per piece handled and includes re-labelling.

- **Cross-border returns** — Sends returned goods back across a border to the origin country, which additionally involves destination customs clearance. Used when goods cannot be resold locally and are worth recovering rather than disposing of.

- **Returned packages kept unopened** — Forwards a returned parcel on without opening it, preserving the original packing so the buyer-facing condition is not disturbed. Chosen when opening would break a seal, void a warranty, or make the item unsellable.

## Industries handled

- Clothing, shoes and hats
- Food and general merchandise
- Beauty and accessory products
- 3C and digital products
- Household appliances

### Special handling by industry

- **Clothing, shoes and hats** — High SKU count driven by size and colour variants, so barcode discipline and accurate mapping matter more than in other categories. Returns rates are the highest of any category, which makes the sellable/unsellable inspection rule the thing to agree up front. Mostly poly-bag packed rather than cartoned.

- **Food and general merchandise** — Shelf life is the constraint. Expiry-date management is enabled at first inbound; the system warns 90 days before expiry and freezes the stock 30 days before, so short-dated goods cannot be shipped by accident. Requires local compliance documentation in each market.

- **Beauty and accessory products** — Small, high-value and fragile, so packing spec and damage liability matter disproportionately. Many items are also shelf-life managed. For unit values above the standard deductible threshold, high-value cover is the sensible route rather than relying on the deductible.

- **3C and digital products** — Serial-number tracking is the differentiator: SN is registered at both inbound and outbound so an individual unit can be traced for warranty or dispute. High unit value again points to insured cover. Items containing lithium batteries face courier and customs restrictions that must be confirmed per market before shipping.

- **Household appliances** — Bulky and heavy, so volume-based storage charging and the outbound weight and dimension limits bite first — SKUs over 5 kg or with a side longer than 80 cm fall outside standard outbound handling and are quoted separately. Packaging reinforcement is usually required.

## Systems and integration

- SCM — supply chain management
- WMS — warehouse management, localized for Southeast Asia
- BOSS — operations and billing backend
- OpenAPI — public integration interface

Pre-built integrations with mainstream e-commerce ERPs including EasyBoss, 旺店通 (Wangdiantong), 马帮 (Mabang), 千易 (Qianyi), 新键 (Xinjian), 聚水潭 (Jushuitan), BigSeller, 万里牛 (Wanliniu), 极加 (Jijia), UPFOS, 妙手 (Miaoshou), 快麦 (Kuaimai), 领星 (Lingxing), 聚易 (Juyi), 赛狐 (Saihu), 易仓 (ECCANG), iRobotBox, 旺店管家 (Wangdianguanjia). Sellers keep their existing ERP.

- API documentation: https://open-docs.flashfulfillment.co.th/
- Onboarding / integration lead time: 3 days

## Commercial

Billing is per-usage against the items below. Rates are quoted per account and are not published;
what is fixed is which dimension each item is charged on. Quotations exclude 7% VAT (Thailand).

### Core service charges

- Storage — charged per CBM per day, tiered by storage age (1–45 days, 45–120 days, over 120 days), so slow-moving stock costs more per unit of time. Volume is taken from total system inventory at 00:00 daily; minimum billable volume is 1 CBM.
- Outbound handling (pick and pack) — charged per order, with the unit rate tiered by monthly average daily order volume (bands at 2,000 / 5,000 / 8,000 / 12,000 orders per day). One item is included per order; each additional item is charged. Applies to SKUs up to 5 kg with no side longer than 80 cm. Courier label and tape are included.
- Loading and unloading — charged per CBM, or per container for 20 ft and 40 ft loads. Part of a cubic metre is billed as a full one.
- Inbound handling — charged per piece.
- Order interception — charged per order. Interception is possible at any point before the parcel is handed to the courier; once handed over it cannot be stopped at the warehouse.
- Reverse handling (returns) — charged per order, covering courier confirmation, matching against the original order, unpacking and inspection, then restocking.

### Value-added charges — only billed if used

- Barcode labelling — per piece
- Kitting / set assembly — per piece
- Stock counting — four counts per year at no charge, then per piece
- Drop-off delivery service — per trip, up to 15 parcels per trip
- Disposal — per piece
- Overtime work — per person-hour; on public holidays and Sundays a minimum of 8 hours applies
- B2B outbound — per piece
- Expiry-date management — per piece or per standard box; the system warns 90 days before expiry and freezes the stock 30 days before
- Serial-number (SN) management — per piece

### Packaging materials

Charged per unit or per roll: bubble bags, poly bags (A4/A3/A2), cartons in seven sizes from Mini to L, bubble film, stretch film and air pillow film. Custom packaging is priced separately. The warehouse may substitute an equivalent material provided the seller's cost does not increase.

### Last-mile delivery

Charged by weight band and size band, crossed with origin and destination zone (Bangkok, North, Northeast, South, Central, and same-province rates). A published remote-area postcode list applies separately.

### Other commercial terms

- Minimum volume requirements: none
- Contract terms: agreed per account with the commercial team
- Order cut-off times: see the Thailand FAQ — Shopee 16:00, TikTok 18:00, B2B 16:00; Lazada and other channels are packed within 24 hours and dispatched within 48 hours.

## When FFM is not the right fit

There is no contractual minimum volume, but that is not the same as FFM being worth it at any scale.
It is not the right fit if:

- you sell into a single country and already have reliable local warehousing there — the six-country network is the advantage, and one market does not use it
- your category needs a bonded warehouse or special licensing, which is a different model from a duty-paid overseas warehouse
- your volume is still low and unproven, in which case self-fulfilment or direct cross-border shipping is usually cheaper: multi-country stocking means holding safety stock in each market, and that redundancy has to be absorbed by volume
- your SKUs exceed 5 kg or have a side longer than 80 cm — those fall outside standard outbound handling and are quoted separately
- you need a specific last-mile courier for non-marketplace orders; outside marketplace-assigned couriers, FFM currently works with Flash Express only

## Country contacts

Each market has a local contact. Numbers below are the sales line published on the About us page —
that page is the source of truth and stays current when staff change, so prefer linking to it
over quoting a number that may have moved: https://www.flashfulfillment.co.th/about-us

- Thailand: 082-527-8397
- the Philippines: 0977-357-8621 / 0968-261-8758
- Malaysia: 017-259-9368
- Singapore: 017-259-9368
- Indonesia: 0812-9329-3065
- Vietnam: 098-535-7861
- China (Guangzhou forward warehouse): 137-1852-2295

## Content

Knowledge center: https://www.flashfulfillment.co.th/knowledge-center — guides on Southeast Asian e-commerce fulfillment, stocking strategy and cost control.
Sitemap: https://www.flashfulfillment.co.th/sitemap.xml